What WE Offer

Dog Food

We formulate our recipes using a science supported strategy rather than using the industry standard of least cost. 

We offer a complete line of dog foods  & use limited, Nutritious ingredients.

Our food is available in easy to handle 5 & 15 lb resealable bags.


we offer a variety of home baked, nutritious treats using food grade ingredients. flavors include

cherry, honey & oats, peanut butter, charcoal & Flaxseed (digestive support), parsley & Mint (fresh breath), and more.

treats are available in 1lb sealable bags with approximately 60 treats per bag



We offer a complete line of supplements no matter the lifestage or lifestyle of your pet. the supplements come in a powder form that is added directly to your pets food. each jar contains a months supply of supplement. Supplements include

puppy, adult, senior, digestive, skin & allergy, Mobility & Joint, & Bone broth.

companion iq

Here at truvida we created a custom algorithm where you enter your companions age, weight, & eating activity habits. this information helps us determine how much dog food you should be feeding your companion each day to optimize their health.

Our Mission

Our mission at TRUVIDA is to provide your companion outstanding food, supplements, and treats that will promote their overall health and life style no matter their life stage. 

Here at Truvida we have created a custom algorithm where you enter your companions age, weight, eating habits etc. Which gives you a custom recommendation on what dog food, supplement, and treat we recommend for your companion. 

Meet the Team

Matt Ballou

Matt Ballou

Co Owner / ceo

DR Mike Ballou

DR Mike Ballou

Co Owner / nutritionist ph.d university of california, davis

Zach Haynie

Zach Haynie

Marketing & Design

Dr Yu Liang

Dr Yu Liang

QA and R&D Manager ph.d texas tech university

leanne jameson

leanne jameson

customer service director

Contact Us

1 (806) 777-0608

6508 E FM 40 Lubbock, 79403

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